How And Why Your Practice Needs Some Change Right Now
Moving from yesterday's practice to today's practice.
Financial services seem to be in a transition phase. Lately,
it seems my news feeds have been bombarded with talk of 'artificial
intelligence' and 'machine learning' based advancements driving professional
services positions towards redundancy. On a personal level, it's frustrating
when doomsday predictions come up, perhaps because of my relentless optimism,
although probably because I translate it so that some companies can't keep up
with today's pace.
The focus in financial services is shifting from concerns about growth, efficiency and how much profit can be made and more to fostering strong relationships and systems. This change reveals a more customer-centric focus on serving customers' needs - beyond basic expectations - and not just getting the job done. So what does it take to take your business to the next level?
Here are 4 steps to consider to take your business from hard work to smart work.
Step 1: Use Cloud-Based and Systems
Use Cloud-Based and Systems and Integrated Software Cloud
technology, whether you like it or not, has taken the consumer market to a
whole new level. It seemed impossible 20 years ago to access your files from
anywhere. Now that we have this luxury, it's a good idea to take advantage of
it. Cloud-based systems are integral to your job's transition from data entry
to trusted advisor - and you can be sure that your customers will appreciate
the added flexibility too. You can rely on our experience in this field - we
have felt the extensive benefits of using cloud-based systems such as Xero for
years.
Step 2: Manage the workflow and
promote realistic goals.
Division of labor is perhaps the most effective tool for
increasing productivity. Employees usually work reasonably well if you give
them something to do and set clear expectations. When allocating labor, take
into account the strengths of your employees and the tasks that best suit them.
This is how you set up efficient workflow processes. If you notice that a
certain employee can work better in the back room and another suits a more social
role. Maybe it's time to take advantage of that social skill with your
customers and learn more about their business and how your service interacts
with their goals. Trust your instincts. They may love your concern just enough
to share their appreciation, allowing you to do more business. In the worst
case, they feel satisfied customers are in good hands.
Visit Also: Top BAS
Services in Australia
Step 3: Avoid playing games with existing and potential customers
You are a small to medium sized company - what will separate
you from a large company is the ability you give your customers to talk to a
human. In a world where everything is so light-hearted and customers'
conversion plans are overly based on statistics, the importance of humanity is
being neglected. If you allow someone to talk to a person and not a machine,
you can win huge contracts. I personally avoid using any service that I can't
speak to a human in 5 minutes - including banks and ISPs.
When offering a service, it is worth considering whether you
are demonstrating; - Ensure the safety of your customer - Honesty and clarity -
Trust in the value of your offer - Management of consumer expectations
Step 4: Tailor Your Marketing to Your Service Offering
Tailor Your Marketing
to Your Service Offering "Because advertising and marketing is an art, the
solution to any new problem or challenge must start with a blank canvas and an
open mind, not the nervous borrowing of others' mediocrities. is exactly what
'trends' are - a search for something' safe '- and why trusting them leads to
oblivion.'
- George Lois
This quote cleverly shows how people are too timid and
anxious to do the wrong thing, so they punish their business by joining and
supporting their competitors and established businesses. So how do you stand
out in today's saturated market in the midst of automation? You don't have to
be different - you just have to be clear about what you are doing and complete
your work at a high level. Think about it for a moment - if I asked you what
Telstra Air was, would you know? Unless you explained it and awareness must be
brought. You need to let your online presence say exactly what you're doing, or
the saturation of anyone having a social media ad party will make you just push
into oblivion. So be clearly honest and forthright when you scream out to the
world about how good your business is. It's worth it. If you need help with
accounting, software transitions or financial reporting.
For more information visit website https://www.numberspro.com.au/
Comments
Post a Comment