9 SEO tips to optimize your website in 2021

 

Let's start the year with 9 SEO tips to implement on your website. These are 9 important SEO tips that will optimize your website and are therefore important to implement so that you can start the new year with a bang 💥.

1. Think Mobile first

Hey Google, wuu2 2day?

I think I can say for everyone that Mobile First is now well planted in our minds since Google decided to prioritize mobile indexing in March last year. The famous search engine is now indexing websites based on their mobile versions due to the increased use of smartphones for internet search. If you don't think about Mobile First when you want to optimize your website, you may see a drop in your Google rankings if, for example, factors such as loading time and images are not optimized. I've put this SEO tip number one because of its immense importance to Google.

Here are just a few of the benefits of Mobile First:

Potential for more reach

Builds your credibility

Provides a brilliant user experience

A Mobile First site is now as important as ever in optimizing your website to satisfy Google and provide a great user experience for searchers.

TO REMEMBER

A mobile version of your site is the starting point for what Google includes in its index

Make sure it has optimal loading time and all images are optimized

A mobile first can increase your reach and increase your credibility

2. Speed ​​up the page loading time

1, 2, 3, zzzzz ...

Right, SEO tip number 2 to optimize your website! Nobody likes slow loading websites, not me, you, your neighbor or Google, and with mobile indexing now in full effect, optimizing your webpage loading times is now more important than ever. According to Google, 53% of visits are dropped if a mobile website takes longer than 3 seconds to load ... and my friend could be a huge blow to your potential conversions. Abandoned visits mean a bad user experience and therefore a fast site is essential to have the best chance of converting your visitors. In addition, page speed is a ranking factor, so it affects not only your conversions but your SEO as well.

So how can you speed up your page load times, here are a few SEO tips to put in place:

Minimize the weight of multimedia

High-resolution images are heavy and take longer to process. By lowering the resolution, you can speed up the page load time.

Enable browser caching

Caching is the temporary storage of data on a visitor's computer so that when they revisit a website, they don't have to download the same stuff again and wait for it to load.

Reduce HTTP requests

A visitor asks for certain files when they visit your site. Too many of these files (HTML, CSS, Javascript) means more requests and a slower website.

Optimize your CSS

CSS files help with the layout of your site and so it is important to optimize these files (by removing unnecessary code) to improve your page speed.

These are just a few SEO tips to put in place and there are many more out there that will help you reach that 3 second load time. Ask yourself: would you wait for a site to load when there were 10 other options to choose from?

TO REMEMBER

Make a landing page load in less than 3 seconds

A slow site will hurt your conversion rate

Optimize your page speed by reducing image weight, HTTP requests, enabling caching and optimizing your CSS

3. Add the all-important micro data

Little things make big things happen.

An SEO tip that might be more familiar to the tech SEO'ers out there, but easy to understand for the marketers wink. Microdata are labels that tell search engines what each page element is, for example, it is like saying 'Hey Google, this text is the author's name and this text is the author's biography'.

Adding microdata makes it easier for the search engine robots to crawl your site and therefore better understand all the different elements in it, allowing the robots to create a better experience for searchers. Microdata is a bit like labeling your boxes when you move, you tell the movers exactly which box belongs to which room, which makes a lot easier for everyone involved in the process. Microdata can be added to various elements such as:

Pictures

authors names

Company Address

Page Title

date published

So think about adding it to different elements inside adding your site because optimizing your site makes Google's life easier and makes it easier for searchers to find you.

TO REMEMBER

Microdata tells search engines what each page element is (eg This text is the author's name)

It makes it easier for the search engine robots to crawl your website

Microdata can be added to images, author names, business address, publication date

Visit Also: Digital Marketing Agency

4. Create sitemap & robot.txt files.

The power is in your hands.

A sitemap is another essential SEO tip for optimizing your website as it allows search engine robots to navigate your website and point internet searchers in the right direction. They act as a way of communicating with search engines on areas of your website that the robots can crawl. However, if there are parts of your site that you do not want the robots to crawl or index, you will need to add the Robot.txt files. You can also use this functionality to tell Google which pages you want them to crawl or index, giving you the upper hand over what Google is allowed to see. By adding the Robot.txt, your most valuable content will have a higher chance of being visible as you specifically tell the crawling robots to go to that page.

TO REMEMBER

A sitemap allows search engine crawlers to interpret your website

By creating Robot.txt files, you can decide which pages to index or skip

Robot.txt files give your most valuable content a greater chance of being visible

5. Produce high-quality content.

Why give the crown to someone else?

Content is King. This has become a known fact, but one to remember. Producing quality content on your website is vital for internet users to find you, and so it's important that you have a content strategy in place, so it means well-chosen keywords and the type of content you want to publish. This could be through a blog, product pages, or utility pages. Your content must be unique, engaging and effective in order for visitors to stay and (fingers crossed) buy something on your site. Think about why you would click your website link in the search engines and apply it to your strategy. Content that is engaging leads to shares, which can make your website more popular.

My SEO tip is to have at least 400 words per page of content so that you can effectively optimize your keywords for the best search engine rankings.

TO REMEMBER

Your content must be unique, engaging and effective

Engaging content leads to shares, increasing your popularity

Write at least 400 keywords per page of content

6. Reassure visitors by using HTTPS.

Let your visitors put their trust in you.

Remember, HTTPs stands for Hyper Text Transfer Protocol Secure, a security feature that shows that a website is protected by a secure socket layer technology. More simply, HTTPS is a security measure applied to websites to send and receive private data or information. For example, personal and financial information that you do not want to be stolen by others.

In terms of how this can help optimize your website, having a secure site will put you in Google's good books. It will also improve your rankings somewhat and provide security and privacy for your visitors and yourself. It protects payment information, tampering with third parties, and provides a safe experience for your website visitors.

 

TO REMEMBER

This security feature shows that a website is protected by a Secure Socket Layer technology

HTTPS assures users that their personal and financial data cannot be stolen

It will boost your rankings and provide a safer experience for your visitors

7. Get rid of bad backlinks and duplicate content.

Make clean your website.

Backlinks can be great for directing qualified traffic to your website and the emphasis is on this word 'qualified'. Qualified backlinks are those from related and trusted sources. Suppose your website offers computer software, a backlink from a software magazine would be a good link. However, if it was a backlink from a celebrity news website, it would be flagged as something strange by the search engines. Spammy backlinks can harm your domain and the longer you allow spam-like links to be created, the more difficult it will be to remove them. Google wants to see your website with quality links so it can reward you with higher search results.

Identical or very similar content is also a huge no-no. If there are multiple URLs that all contain the same content, search engines will not know which URL to display in the search results and can eventually show the duplicate version of the original piece of content. That's why it's VERY important to create unique and original content on your site so that the original content creator gets their deserved credit. To check if your site has duplicate content, CocoScan can help you wink.

TO REMEMBER

A bad backlink comes from unrelated or untrusted sources

Google prefers quality over quantity

Duplicate content confuses search engines, they don't know which URL to display in search results

It is important to create unique and original content

8. Become socially skilled

Share me! Share me! Share me!

You want the world to see your content and Google to show you how popular your website is. It's time to take actions so that your website visitors can communicate and engage with your site content. My advice is to place social media share buttons on the pages you want people to share. An example of this might be that on the pages of your blog articles you encourage share buttons to encourage readers to promote your content on their accounts and thus reach a larger audience through your readers! If the content on your website has a high level of social activity, it shows Google that your site is popular, interesting and offers something of value to internet users. Google likes to reward popular sites with a higher position on the search results page. It's a small thing to add, but something that can really help get your brand name out there.

TO REMEMBER

Place social media sharing buttons on your shareable content pages

A lot of social activity shows Google that you are popular, engaging and valuable

9. Customize your site to the needs of your visitors.

They should be on your mind 24/7.

Last SEO tip here, well done guys for sticking with me till the end 💪🏼! Your website visitors are the ones who are going to determine whether your site is worth staying ahead of or not. Just like when you search online, you look for websites that are easy to navigate, so this shouldn't change when you create or update your own site.

You need to guess what kind of terms searchers will use for your industry and make sure your website responds with the answer they are looking for. This even means creating specific landing pages for different search terms. For example, you are an e-commerce store that sells garden furniture. If searchers are looking for wooden benches, instead of directing them to your homepage in the SERP, you should direct the searchers to a specific bench landing page. This speeds up their investigation and effectively answers their request.

TO REMEMBER

Visitors search for websites that are easy to navigate

Think about what your users are looking for

Conclusion

And voila! 9 SEO tips to optimize your website and help you rank better in the search engines. These SEO tips all take time and persistence, but planning them right will make your website oh-so-optimized.

For more information visit website https://www.digitalmarketinglahore.com